You can use various methods of market research, such as surveys, interviews, focus groups, observations, experiments, or secondary sources. Market research can help you identify the needs and wants of your customers, as well as their problems, challenges, and desires. It can also help you segment your market into different groups based on their characteristics and needs.

There is also a general rule of thumb that you should aim at spending between 2-5% of your sales revenue on marketing. If your revenue were $1 million per year, your advertising and marketing budget should be $50,000 annually based on the 5% of sales revenue rule

It usually takes 3-6 months to start seeing results, and sometimes up to a year or more for highly competitive industries. PPC (Pay-Per-Click) Advertising: You might see results from PPC strategies in a few days to several weeks, but optimizing the campaigns for maximum return on investment (ROI) may take months.

It takes time and quite a bit of effort to put together a sound digital marketing strategy. It takes even more time before the strategy starts producing meaningful results. But investing your time, money, and effort in a strategy with nothing to show for it can be frustrating. You will see an increase on website traffic, average time per visit, conversion metrics and return on investment.

Continuous marketing is crucial for any business, regardless of its size or industry. It is the process of promoting and selling products or services on an ongoing basis to maintain and increase brand awareness, customer loyalty, and revenue