It is a Form of online advertising The first native ads, dating back to the early 1900s, took the form of editorial content where they were presented. In the 1910s, publishers and advertisers partnered to serve editorial-style content for paid advertisements. In 1930, the radio-sponsored era began when advertisers bought and controlled radio programs. From […]
What is brand positioning? Brand positioning is a super important marketing strategy that helps brands showcase their unique value. By creating a brand identity that clearly conveys their value proposition, businesses can distinguish themselves from competitors and attract loyal customers. It’s all about creating that special something that makes customers choose your brand over others. […]
Why Public Relations Should Play a Role in Your Social Media Marketing? The use and impact of social media marketing have drastically increased in recent years. With every person, from baby boomer to millennial, being a member of at least one social media network, it is safe to say that the new way of word […]
What Is Traditional Marketing? In today’s digital age, there are many ways to market to your audience. Most people think about the internet and technology when modern marketing strategies come to mind. However, traditional marketing still dramatically impacts the growth and success of brands in all markets. Keep reading to discover which methods work and […]
Why influencer Marketing is becoming a crucial part of every marketing strategy? In recent years, there has been an increase in brands utilizing the power and popularity of influencers to promote their products. Influencer marketing has nearly doubled since 2019, with more and more brands looking to incorporate it as a part of their marketing […]
Communicating Through Content! Let’s talk about communication through content and how you can spice up your message! We’re talking about using written, visual, oral, or a mix of all these formats to convey your point. Think letters, flyers, and the whole shebang, what’s not to love? With communication through content, you can get your message […]
What Is Data-Driven Marketing? Data-driven marketing allows companies to optimize information about their customers and use it to develop their marketing strategy. The marketing industry has undergone a massive change in recent years, and there is no longer a need to work off assumptions or gut feelings. Marketers today seek information from the most reliable […]
What’s the difference between B2B vs B2C? These are important questions for a business owner and an entrepreneur to consider, so they can make the best decisions for their business. We can help you make the decision between B2B and B2C, and we’ll also explain you the B2B meaning. We’ll walk you through the differences […]
What is Brand Loyalty and How To Build It? While there are lots of different facets to it, the simplest brand loyalty definition is this: The behavior exhibited by customers who prefer your brand to any other, despite alternatives that might be cheaper or more convenient. A customer exhibiting brand loyalty will choose your services […]
Digital shopping is here to stay The COVID-19 pandemic has abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly eight months into the pandemic in the US, we’re just beginning to gain a better understanding of the impact of these changes in the short and long terms, and just how […]