Why influencer Marketing is becoming a crucial part of every marketing strategy? In recent years, there has been an increase in brands utilizing the power and popularity of influencers to promote their products. Influencer marketing has nearly doubled since 2019, with more and more brands looking to incorporate it as a part of their marketing […]
Channels are expanding The Covid-19 pandemic pushed companies to quickly adapt and respond to new customer requirements. One of the ways this dynamic was most apparent was in the marketing channels companies adopted to engage with and sell to customers. So, what changed? The latest version of The CMO Survey identifies five key trends gleaned […]